The Breitling Super Chronomat replica uk is interesting to examine here, because it’s actually the Chronomat DNA stretched to its highest extent. Last year, when we relaunched the Chronomat, it was all about finding the starting point, the essence of the Chronomat. I would say that it comes down to three main features, in terms of design: the Rouleaux bracelet, the rider tabs and the ogive crown, which was originally designed to look like the nose of an airplane.
When I spoke with people who had been with the company a long time and they knew I was working on the top quality copy Breitling Chronomat, they told me about how successful these pieces were 20 years ago, and how their flamboyance — the strap modules, the bright colours, the design details — were very much a part of that success. We extracted that aspect of the Chronomat and brought it into the 21st century, which is why we day the Super Chronomat is the supercharged version of the regular Chronomat. It’s a very capable watch, we used ceramic, we integrated screw-down pushers, brought more complex movements — but also it looks very formal. It exists both in the formal and the technical domains, so it’s really at the crossroads of our brand portfolio.
WT: That brings me to our last question, because I notice we’re running out of time… I want to say that despite the 44mm diameter of the Breitling Super Chronomat super clone watch, which could be considered quite large compared to the average watch launch now, that it seems to be a watch that works equally well on masculine or feminine wrists. It’s really all about the style, and the personality that’s required to pull off a large piece like this. Are there plans to speak to a female audience with this watch? Because the current visuals surrounding this watch are very masculine-oriented, and yet we see during the Breitling Squad Talks, for example, that there is a small but growing community of women who love Breitling and its particular design aesthetic. They don’t necessarily want smaller watches; they appreciate the brand as it is.
Yes, yes and yes, totally. We see this more and more. One thing to remember is that 44 mm copy Breitling Chronomat is a brand that has always been on the larger side of things, even historically speaking. When you make technical, high-performance watches, you need space and volume in order to have good readability. That’s also where this association with the colours black and yellow comes from, because it’s the most readable ratio in terms of colour imagery.
We still have a long way to go with women, since you know that our main audience has traditionally been men. But when we design now, we no longer design with men or women in mind. Instead we offer different sizes and work on things like ergonomics and fit. Personally, I would choose the 36mm Chronomat for myself, and I see some of my male colleagues come into the office wearing pieces that are between 34 and 36mm in case diameter. It goes to both ends of the spectrum for men and women. In terms of our visual communication, you will see — we’re getting there.